How to Incorporate Direct Response into Your Marketing and Advertsing
March 8th, 2008
Filed under: Small Business Marketing Tips | No Comments »
If you ask me a good rule of thumb in small business marketing and advertising is to stay away from any form of advertising that cannot be tracked or measured.
The reason you want to stay away from “branding” and “brand-recognition-style” marketing is because you never know how many customers your marketing dollar is producing and [...]