Remaining at the top of your prospects minds should be at the top of your list when it comers to small business marketing strategies. What are you doing to be the first thing that comes out of your prospects minds when you mention whatever product or service you sell?
For large corporations like McDonalds or Coke remaining at the top of their prospects minds means advertising and marketing across several platforms like television, radio, newspaper and other forms of media. As a small business owner your small business marketing strategies are a lot more limited then that but if you really want to reap the most out of your marketing and promotion dollars then you’ll find a way to stay at the top of your prospects mind.
The easiest and best way I know of for remaining at the top of my prospects minds is by writing a newsletter and filling it with information that my prospect will find informative and useful and will look forward to reading and receiving. Today you can do that online with email auto responders for about $20 a month and you can “pop in” to your prospects in box once a week or so.
Talk about effective small business marketing strategies, large corporations pay millions of dollars just to appear in front of their prospects and you can do it for less then $20 a month! And the best thing about a newsletter isn’t that you remain top of mind in your prospects eyes but the other benefits that you can reasp through the content and information you deliver in the newsletter. More on that in the next post.