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		<title>How to Incorporate Direct Response into Your Marketing and Advertsing</title>
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		<pubDate>Sun, 09 Mar 2008 02:10:51 +0000</pubDate>
		<dc:creator>SBMS</dc:creator>
				<category><![CDATA[Small Business Marketing Tips]]></category>
		<category><![CDATA[direct resonse]]></category>
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		<description><![CDATA[If you ask me a good rule of thumb in small business marketing and advertising is to stay away from any form of advertising that cannot be tracked or measured. The reason you want to stay away from &#8220;branding&#8221; and &#8220;brand-recognition-style&#8221; marketing is because you never know how many customers your marketing dollar is producing [...]]]></description>
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